Its logo uses a timeless font. Pemberton's bookkeeper ... contained variations of "Drink Coca-Cola/Delicious and refreshing" and fit into a standardized design style. "Amid the soda wars that ...
And finally, all national, and then global, advertising contained variations of "Drink Coca-Cola/Delicious and refreshing" and fit into a standardized design style. 7. It adopted a franchise model.
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