Here are common mistakes I see individuals make when creating buyer personas: Focusing On Demographics Rather Than Psychographics. Demographics are the concrete characteristics of a population (e ...

A buyer persona will help you understand and connect with your target audience. Here's how to find the data you need and how to start creating your personas.

Buyer personas also give you and your team a better idea of who your customers are, what makes them tick and why they buy. And the better you understand your customers, the more equipped you’ll ...

For help with organizing your personas, HubSpot offers a great, free persona template tool as a guide. 3. Update your personas. Buyer personas are not meant to be static — just as your business ...

Buyer Personas: A Tool for Any Business. Don’t let your marketing efforts — and dollars — go to waste. With buyer personas, you can be sure you’re making the biggest impact with the right ...

Designing the site for your buyer personas can make it 2-5 times easier and effective for customers to navigate. You’re no longer trying to appeal to a massive marketing segment (or worse, your ...

English: symbol (Photo credit: Wikipedia) You cannot fake it. You should not even try. What am I talking about? We have plenty of efforts these days focused on humanizing in B2B Marketing. Which I ...

The real value of a buyer persona is not the total quantity of information but the relevance of that information to your options as a marketer. The trick is differentiating valuable insights from ...

(Ad) This post highlights content to create for the different marketing funnel stages. Your content strategy should touch upon each stage of the sales funnel.

A modern buyer persona is built on the framework of the 5 Rings of Buying Insight, as conceptualized by the Buyer Persona Institute: (1) Priority Initiatives and (2) Success Factors. Uncover the ...