Burger King employees have to offer a crown, along with the tag-line, "you rule" to every customer at the chain around the United States. “It forces that extra two minutes of engagement,” said ...

Burger King employees are now required to tell paying customers "You rule" and to offer them a cardboard crown. "You rule" has been the decades-long tagline on Burger King's advertising campaigns.

Burger King wants to exude a "positive aura" by having staff say "you rule" to every customer. The CEO of the chain's largest US franchisee also wants staff to offer customers a cardboard crown.

King Charles was offered a Burger King crown during a royal visit to Berlin last week. AP The woman who tried to give her the crown went viral for the 16-second clip that was posted to TikTok.

King Charles politely declined a Burger King crown from a well-wisher during a walkabout in Berlin, Germany. ... "This is for you, if you want it," the well-wisher said with a smile.

Have it your way — or don’t. King Charles III wasn’t interested when a fan offered him a paper Burger King crown as a gift. The monarch, 74, was greeting onlookers during a walkabout in ...

The young man certainly was enthusiastic — so much so that it was contagious. And so contagious that I’ve been telling everyone about it since. I couldn’t help but smile, feel special and hope to do ...

Burger King has a rule, and it’s that “you rule.” Employees of the fast food chain are required to offer every customer a crown — regardless of age or what is ordered. They also have to ...