This case study describes a campaign from Red Label, and Indian tea brand, which increased brand love by identifying a deep rooted socio-cultural barrier. Red Label had won over the heart of Indians ...

Brooke Bond Red Label (BBRL) tea in India is positioned as a brand that brings people across diverse communities together via its communication line,... We’re long-term subscribers to WARC and it’s a ...

The Food and Drug Administration (FDA) raided a godown of Hindustan Unilever at Fetri recently and seized stock worth Rs 11,58,786 of Brooke Bond Red Label tea for making false and tall claims ...