The current piper will be replaced with a 'connected world' image, already used as the logo for BT Openworld. The move is what BT calls a 'visual identity change', its first since 1991 and only the ...

One of the UK's best known corporate logos, the BT piper, is to be dropped and replaced with a new image. The piper, introduced in 1991 when the group changed its name from British Telecom to BT ...