While the 24 other shades each contained at least three pigments, the newly darkest shade, “600,” contained only one — the pigment “black iron oxide.” “This foundation literally only ...

When cosmetic company Youthforia launched its “Date Night Skin Tint” serum foundation line in 15 shades last year, some beauty influencers and reviewers were critical of the lack of options ...

Youthforia faces backlash for releasing ‘jet black’ foundation after customers ask for more inclusive shades. Beauty brand Youthforia aimed to appease customers by releasing an inclusive range ...

In an April 30 TikTok video, she compared shade 600, Youthforia’s darkest foundation shade, to black face paint. “When we say that we want you guys to make shades for us, ...

Other brands with notable shade ranges include Pür with 89 foundation shades, MAC Cosmetics with 60 shades, Ariana Grande’s R.E.M. Beauty with 60 shades and Clinique with 56 shades. Surprising Fact ...

Black beauty influencer Golloria George said the foundation shade was reminiscent of 'minstrel shows,' a form of theatre that involved mostly white actors wearing blackface.

In a video she posted to TikTok last week, Ms. George applies the jet black paint to one cheek with a brush, then does the same on the other side with Youthforia’s Shade 600 foundation.

Golloria George / TikTok *Golloria George, a prominent creator known for her Black beauty content, criticized makeup company Youthforia for releasing a foundation shade that resembles black paint ...

About three years later, I finally found the right shade of foundation. I didn’t find it at Sephora, Ulta, or the K-beauty counter at my local H Mart. I custom-printed it using the $295 BoldHue .

When cosmetic company Youthforia launched its “Date Night Skin Tint” serum foundation line in 15 shades last year, some beauty influencers and reviewers were critical of the lack of options ...