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“The BP Personality Pump is one of the biggest innovations at U.S. retail fueling stations in many years,” said Donna Sanker, chief marketing officer for BP Fuels North America.
BP is testing out a gas station “personality pump” called Miles that will talk with customers as they fill their tanks. The effort is clearly aimed at a social media-savvy crowd; users can ...
“The BP Personality Pump is one of the biggest innovations at U.S. retail fueling stations in many years,” said BP chief marketing officer Donna Sanker in a press release shared Tuesday.
The pumps allow customers to choose entertainment options while they fill up. There's no longer any reason to be bored at the gas station — now you can sing, send a video to friends, or play a ...
First, there was the Earth. It was a decent place, with trees and lakes and oceans and small furry mammals who specialized in not bothering anyone. Then along came humans. And it was bad. As these … ...
Brand: BP (British Petroleum)Advertiser: BP British Petroleum North AmericaLead agency: Ogilvy. Effie awards category context. BP is a premium gasoline brand that has historically focused on selling ...
You don't have to talk to yourself anymore while pumping gas. You can talk to Miles, BP's new interactive gas pump.
Petroleum giant BP Amoco PLC will spend $200 million over the next two years to outfit 28,000 gas stations worldwide with Internet-ready gas pumps customers can use to check directions, book a ...