In the UK, BMW has priced heated seats at £15 ($18) a month, £150 a year, £250 for three years, or £350 “unlimited.” On a new 1-series, they can only be ordered as part of a £600 ($720 ...

BMW has made a U-turn on a controversial subscription service that saw drivers pay a fee to activate the heated seats already fitted to their car. First announced in 2020, the subscription was ...

BMW is turning to an unusual business model for car buyers in some countries: If you want heated seats, you'll have to sign up for a subscription plan of about $17 a month to get your tush warmed up.