This is the story of how AXE took the most mundane category benefit and the most banal advertising construct and used them to make the most talked about commercial of 2010. In the shower category, ...
Axe: MTV VJ Jose kidnapped for Axe Shower Gel launch in India Priya ChandaMindshare India Campaign details Brand owner: Hindustan Unilever IndiaAgency: Mindshare IndiaBrand: Axe Shower GelCountry: ...