For its part, BMW has unveiled two concept cars — Dee and Vision Neue Klasse — that both feature AR HUDs. The automaker ... company Basemark to bring the tech into BMW iX models.

In-car tech is getting more wild by the day. For proof, look no further than Hisense, which is teasing its futuristic laser projector, called the AR Heads-Up Display. Not only does it project an ...

Car manufacturers see the potential ... and a funding round in 2018 topped $80m. Advanced AR tech later appeared in WayRay’s own 2021 autonomous taxi concept, the Holograktor, in a bid to ...