American Girl — a dollmaker with a loyal following of young girls and moms — is debuting a line of plastic brick building sets for girls ages 8 and up based on its Girl of the Year dolls.

American Girl dolls, known to many as pricy toys with close ties to historical stories, are one of Mattel’s most popular properties. But sales have been sliding the past two years, including a 7 ...

MATTEL, HASBRO, LEGO HELP CORONA-VIRUS STRESSED FAMILIES WITH DONATIONS, ... in conjunction with the American Girl doll Luciana Vega without obtaining her authorization,” the lawsuit states.

(American Girl dolls have always been on the more expensive end of the toy market: ... While American Girls’ in-store experiences are immersive, so are those at the Disney and Lego stores.