It’s suggested to use a soothing serum on your hair before straightening it simply because of the increased resistance that may be experienced with African American hair. In addition ...

This is steeped in the 50s and 60s when African-American women relaxed ... hair acted as a catalyst for this craze. Currently, hair straighteners are part of the independent and dynamic beauty ...

Many African Americans felt the pressure to straighten ... In 1954, with a $250 loan, he teamed up with a barbershop owner to create a hair straightener for black men. Getty Images Activists ...