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Shop iPhone
All models.
Take your pick.
iPhone 15 Pro &
iPhone 15 Pro Max
Take a closer look
From
HK$8,599
Buy
iPhone 15 &
iPhone 15 Plus
Take a closer look
From
HK$6,899
Buy
iPhone 14 &
iPhone 14 Plus
Take a closer look
From
HK$5,999
Buy
iPhone 13
Take a closer look
From
HK$5,099
Buy
iPhone SE
Take a closer look
From
HK$3,699
Buy
Explore all iPhone accessories.
Shopping guides.
Can’t decide? Start here.
COMPARE ALL MODELS
Which iPhone is right for you?
IPHONE SPECIALIST
Shop one on one with a Specialist. Online or in a store.
SWITCH TO IPHONE
Switching from Android to iPhone is super simple.
Ways to save.
Find what works for you.
APPLE TRADE IN
Get HK$1,200–HK$5,800 in credit toward iPhone 15 or iPhone 15 Pro when you trade in an iPhone 11 or higher.
1
Setup and support.
Our Specialists are here to help.
QUICK START SETUP
Automatically set up your new iPhone with your current iOS device.
EASY DATA TRANSFER
Access all the iCloud+ storage you need to move everything over to your new iPhone.
TODAY AT APPLE
Join us to discover the best of iPhone.
Get started or explore what’s new in free sessions at the Apple Store.
ONLINE PERSONAL SESSION
Get to know your new iPhone. From the basics to top tips.
APPLECARE+
Protect your iPhone with unlimited repairs for accidental damage.
The iPhone experience.
Designed to connect with everything Apple.
APPLE TV+
Watch new Apple Originals every month.°
AIRPODS
Magic runs in the family.
AIRTAG
A supereasy way to keep track of your stuff.
Explore iOS 17. Packed with new features for iPhone.
Special stores.
Get specially designed pricing.
BUSINESS
From enterprise to small business, we’ll work with you.