A 1 B E 1 2 C 4 F 2

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter11: Product Concepts, Branding, And Packaging
Section11.1: Gaga: Not Just A Lady
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1) View the video Alton Bridge (12.16 mins, Ctrl + Click on the link), and please answer the following questions:

 

  1. a) According to the video, what are the various steps involved in managing projects?
  2. b) What were the different phases of the Alton Bridge project?
  3. c) What are the two widely used scheduling techniques, and under what phase of the Alton Bridge project are they discussed?

 

Note: As a rough guideline, please try to keep the written submission to a paragraph or so for each of the questions.

 

2) The following is a table of activities associated with a mining project at Lunar Industries, their durations, and what activities each must precede:

 

Activity

Duration (weeks)

Precedes

A (start)

1

B, C

B

1

E

C

4

F

E

2

F

F (end)

2

-

 

The AOM project diagram is as given below:

 

A
1
B
E
1
2
C
4
F
2
Transcribed Image Text:A 1 B E 1 2 C 4 F 2
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