Agorapulse vs Brandwatch: Which Is the Better Social Media Tool?

Agorapulse and Brandwatch are both social media management tools that handle everything from publishing to reporting. But only Agorapulse is an all-in-one social media tool with plans for SMBs, enterprise, and agencies.

As 2,600 reviews reveal, Agorapulse is the clear favorite of G2 and Capterra users. In this article, we’ll analyze these user reviews and compare Agorapulse vs Brandwatch in terms of usability, support, and features. We’ll also examine pricing options and compare costs.

Learn why users prefer Agorapulse for social media publishing, engagement, listening, and reporting. Then, sign up for a free Agorapulse trial and test our features.

Agorapulse vs Brandwatch: Quick Overview

What is Agorapulse?

Agorapulse is a complete social media management solution. Our platform includes a single product suite with everything you need to manage publishing, engagement, listening, reporting, and advocacy.

• Founded in 2011
• Headquartered in Paris, France
• Has over 11,000 customers
• Works with Facebook, Google Business Profile, Instagram, LinkedIn, Pinterest, TikTok, X, and YouTube
• Integrates with Bitly, Canva, GIPHY, Google Analytics, Google Drive, HubSpot, Looker Studio, and Salesforce

What is Brandwatch?

Brandwatch Social Media Management is one of three connected product suites. It pairs with two other products: Brandwatch Consumer Intelligence and Brandwatch Influencer Marketing.

PR software provider Cision owns Brandwatch. The parent company acquired social media management platform Falcon.io in 2019 and merged it with Brandwatch in 2022.

• Founded in 2007
• Headquartered in Brighton, UK
• Has “thousands” of customers (no specific figures are publicly available)
• Works with Facebook, Google Business Profile, Instagram, LinkedIn, Reddit, TikTok, Tumblr, Twitch, X, and YouTube
• Integrates with Dow Jones, Bynder, QBank, Salesforce, and Zendesk

How do Agorapulse and Brandwatch compare?

Overall, G2 reviewers give Agorapulse 4.5 stars, while Brandwatch gets 4.1. The two platforms have a similar number of reviews: Agorapulse has about 920, while Brandwatch has about 820.

Capterra reviewers share similar insights. Agorapulse is the highest rated overall, with 4.6 stars for user satisfaction and about 710 reviews overall. Brandwatch gets 4.3 stars and has about 230 reviews.

Agorapulse Is Better at Meeting Customer Requirements

Whether you’re in the market for a social media publishing, engagement, listening, or reporting platform, any software you choose has to meet your requirements. According to G2 reviewers, Agorapulse (8.5) easily outranks Brandwatch (8.1) in this essential category.

This G2 review of Brandwatch illustrates one of the ways this software fails to meet basic customer requirements:

“[Brandwatch] is missing a fair few features that you would have access to if you were to simply use the platforms themselves, thus limiting the content that you can post on the various platforms.”

Reviewers Find Agorapulse Easier to Set Up, Use, and Administer

Any software your team uses to manage social media marketing must be reasonable for both users and admins to navigate. In other words, the platform has to be easy to implement, use, and administer.

According to G2 reviewers, Agorapulse outperforms Brandwatch in all three areas:

• Ease of use
• Ease of setup
• Ease of admin

This half-star G2 review sums up a Brandwatch customer’s poor experience: “Brandwatch has a lot of dreams but falls short when it comes to regular use.”

Capterra reviewers echo this sentiment. Overall, users rate Agorapulse (4.6) higher than Brandwatch (4.2) for ease of use:

There are a few obvious reasons reviewers prefer Agorapulse for usability.

First, we take onboarding seriously. All our paid plans include training sessions to get your team up to speed. All preset plans include group training, while our Custom plan offers one-on-one training.

At the same time, our product team works continuously to make Agorapulse’s user interface (UI) easy to navigate. Our release notes document improvements to features like our social inbox and our mobile app.

Speaking of mobile apps: if you need to manage social media on the go, you may not have much luck using Brandwatch. The software platform has separate mobile apps for publishing and engagement. However, neither has many users or any app store reviews that inspire confidence.

In contrast, Agorapulse’s app boasts 100,000+ users and hundreds of reviews across the App Store and the Google Play stores. Our product team updates our mobile app frequently (read: twice a month on average) to help you accomplish more no matter where you work.

G2 and Capterra Reviewers Prefer Agorapulse’s Customer Support

Brandwatch is designed primarily as an enterprise tool. As such, you might expect this platform to offer superior customer support, including more hand-on offerings.

However, G2 reviewers rate Agorapulse higher (9.2) than Brandwatch (8.8) for quality of support.

Capterra reviewers show a similar sentiment, rating Agorapulse (4.7) higher than Brandwatch (4.5) for customer service.

We consider our support team the best in the industry. Our knowledgeable team responds to tickets in an average of 30 minutes or less, resulting in a 96% user satisfaction rating.

However, when you submit a ticket, you never have to wonder when you’ll receive a response. All our paid plans include support response times. For example, Professional plan subscribers can expect a response within two hours, while custom plan subscribers can expect a response within 30 minutes.

In addition, Agorapulse support is available 24/7. In contrast, Brandwatch doesn’t even offer 24/5 support. Instead, Brandwatch support is available Monday to Friday from 7:00 to 1:00 GMT.

This two-star Brandwatch review says it best: “Support is hit or miss on how quickly they respond, and […] there are a lot of strange bugs within the system.”

Software Reviewers Consider Agorapulse a Better Business Partner

Even the best software platforms have to adapt to address social media platform updates, offer more functionality, and grow to meet customer needs.

Compared to Brandwatch (8.5), G2 reviewers are more optimistic about Agorapulse’s (9.1) product direction. The site’s reviewers also see Agorapulse (9.1) as a better partner in business than Brandwatch (8.6).

These ratings won’t be a surprise if you’ve scrolled through Agorapulse’s recent release notes. So far in 2024, our product team has launched:

• Advanced Listening, our web- and social listening feature
• Advocacy, our new employee advocacy feature
• Facebook post boosting
• Facebook stories publishing
• Instagram collaborative post publishing
• Analytics Open API for customized business intelligence reports
• Salesforce and HubSpot integrations
• Google Drive integration

Between these frequent improvements, our platform’s superior usability, and our support team’s high ratings, Agorapulse offers incredible value to social media marketing teams. Capterra reviewers rate Agorapulse (4.4) much higher than Brandwatch (3.8) for value for money.

And according to Capterra reviewers, only 76% of Brandwatch users would recommend the social media management suite. In contrast, 85% of Agorapulse users are likely to recommend our platform to colleagues.

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Agorapulse Outranks Brandwatch in 26 of 34 Social Media Features

In addition to excellent usability, helpful support, and positive product direction, you need a social media tool that has all the features your team needs to work efficiently. It’s easy to see which software suite Capterra reviewers prefer, as they rate Agorapulse’s (4.3) features much higher than Brandwatch’s (3.9).

G2 ratings offer more detailed feature comparisons. Let’s take a closer look.

Publishing and scheduling features

G2 reviewers rate Agorapulse ahead of Brandwatch for all social content and collaboration features.

The same reviewers rank Agorapulse first for five of seven basic social media management features.

This means Agorapulse comes out ahead in terms of:

• Content calendar (9.1)
• Social publishing (8.8)
• Content library (8.7)
• Approval workflows (8.5)
• Campaign planning (8.4)
• Content creation (8.2)

When you read Brandwatch user reviews like the one below, it’s easy to see why the platform ranks second for nearly all social media publishing features.

With Agorapulse, the process to create and publish content is quick and simple. You can upload social media content from cloud-based services like Google Drive or Canva. Or you can select images and videos from your asset library.

Then, you can select as many social media channels and profiles as you like. You can publish the same content across multiple social accounts—or you can customize content for each channel.

When you really want to create social media content quickly, use our bulk publishing feature instead. Great for agencies and enterprise teams, this feature lets you upload up to 200 social posts at once.

Need stakeholders to sign off on posts before they go live? Assign them to team members or use our Shared Calendars to secure client approval.

Engagement and inbox features

According to G2 reviewers, Agorapulse also ranks first for engagement. Agorapulse earns an 8.9 for both our shared inbox and our social engagement features. Brandwatch earns a 7.6 and an 8.3, respectively.

No matter how many social accounts you connect to Agorapulse, moderating engagement is easy. With our shared social inbox, you can jump from profile to profile without refreshing or switching tabs. And you can gauge the sentiment behind each message or comment while you’re at it.

While you can certainly review or respond to messages and comments manually, this isn’t your only option. Our saved replies let you respond to common questions quickly while still adding personalized notes. And our bulk inbox actions let you review or assign multiple items with one click.

Our inbox assistant offers automatic moderation to speed up the process. Using this feature, you can automatically hide spammy comments, tag engagement with certain keywords, or assign messages with specific phrases to team members.

Listening and monitoring features

G2 reviewers rate Agorapulse first for three of six social listening features: social measurement (8.7), brand monitoring (8.5), and keyword tracking (8.3). Our platform also earns a close second for trend analysis and competitor analysis.

However, these reviews don’t yet reflect Agorapulse’s Advanced Listening tool. Since our product team launched this social media listening tool in April 2024, it’s too new to have much of an effect on these reviews. But over time, Agorapulse may pull ahead even further in many of these social listening categories.

Advanced Listening finds brand and keyword mentions across the web and social media platforms like Facebook, Instagram, and X.

It tracks total volume, engagement trends, and sentiment for each social listening search. This way, you can see exactly how people feel about your brand and address issues before they escalate to a social media crisis.

Analytics and reporting features

Agorapulse also comes out ahead in most social analytics categories. G2 reviewers rank our platform first for six of seven analytics categories:

Our platform also places first in three of four social media reporting categories:

Agorapulse comes first in three of four data analysis categories, too:

With Agorapulse, tracking audience, impression, and content metrics couldn’t be easier. Our analytics tool automatically visualizes this data for each supported social profile—complete with comparative metrics for tracking progress.

All our paid plans include standard reports, exports, and white labeling. Our Advanced plan includes power reports, which let you customize reports for specific social profiles, campaigns, or clients.

But that isn’t all. Our return on investment (ROI) reporting tool tracks the website traffic, transactions, and revenue from your social channels.

With Agorapulse’s social ROI reports, you can show the value of each channel, profile, and campaign. You can even attribute results to posts, comments, and messages—so you know where to focus your efforts.

Agorapulse’s Pricing Is More Transparent and More Affordable

No matter how impressive the platform’s features, usability, and support might be, any software you choose must have a price that works with your team’s budget.

Agorapulse’s standard plans are easy to scope, as we publish pricing publicly. In contrast, Brandwatch offers custom plans without publicly available pricing.

Brandwatch plans require custom quotes

Brandwatch doesn’t offer any standard plans. Instead, each product suite requires a personalized quote. Since the platform doesn’t publish pricing, it’s tough to know if it comes close to fitting your budget.

The pricing page doesn’t include a complete list of features either. As a result, it’s difficult to decide if scheduling a demo would even be worthwhile.

We did some digging into Brandwatch pricing. Here’s what we learned:

• The most recent mentions of Brandwatch pricing are from 2022—before the platform merged with Falcon.io. At that time, the starting price was $1,000 per month. It’s likely this rate has since increased.
• Brandwatch doesn’t offer monthly plans. As a result, you could expect to pay at least $12,000 for this social media management software.
• This price would increase even further if you opted to add on extra functionality. Brandwatch has influencer marketing and consumer intelligence features, but they’re packaged in separate product suites.

Agorapulse has both standard and custom plans

Agorapulse also has a Custom plan designed for enterprise and agency customers. This plan includes unlimited social profiles and shared calendars as well as priority support and a dedicated account manager.

But the Custom plan isn’t your only option. Instead, Agorapulse also has three standard paid plans as well as a free plan.

Each of our paid plans is priced per user and includes 10 social profiles. You can add more social profiles for $10 each (when paying annually). To onboard a team, just multiply the base price by the number of users.

So, what’s the difference between these plans?

• Our entry-level Standard plan has the simplest feature set, making it a good pick for teams with basic social media management needs.
• The mid-tier Professional plan includes Instagram product tagging, PulseLink in bio, and team workflows, making it great for teams.
• Our top-tier Advanced plan includes shared calendars, a content library, and automated inbox tools, making it ideal for enterprise teams and agencies managing numerous social profiles or clients.

Not sure which plan is the best fit for your team? Check the Agorapulse pricing page for a side-by-side comparison or sign up for a free trial to try our social media platform for yourself.

Agorapulse Loves Agencies

Either Brandwatch or Agorapulse could work for social media agencies of any size. Both have custom plans that allow agencies to choose the access and capacity they need.

However, Brandwatch doesn’t have any agency-specific features. Nor does the platform offer unique value for agency customers.

In contrast, Agorapulse offers Shared Calendars to simplify client approval workflows. And our ROI reports make it easy to demonstrate the value of your team’s efforts—so clients will be more likely to renew.

Plus, our Agency Love program supports agencies of any size. It’s designed to help agencies improve and scale, and it’s available to any paid plan subscriber at no additional cost.

Wrapping Up Our Agorapulse vs Brandwatch Comparison

From agencies to small businesses, users overwhelmingly prefer Agorapulse to Brandwatch. Between G2 and Capterra, 2,600+ reviewers rank Agorapulse ahead of Brandwatch for everything from usability and support to features and business partnership.

 

But you don’t have to take their word for it. Try our social media management solution for yourself. Sign up for a free trial and try Agorapulse at no cost.