“Open Bidding decimated header bidding,” Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on Sept. 10 as he testified as a witness in US […]
Eisar Lipkovitz's testimony revealed new documents that acknowledged Google's relationship between publishers and advertisers.
The Department of Justice laid out its case against Google, alleging that the tech giant monopolized multiple parts of its ad business.
The complex sell-side adtech will likely be tricky to untangle
ADWEEK’s Catherine Perloff is in Alexandria, Virginia, covering the first week of the trial
Agencies can get kickbacks for buying certain media, and are not always telling their clients.
The DOJ alleges Google has engaged in anti-competitive behavior in its adtech business by serving publishers and advertisers over the last decade.
Market saturation, heightened regulatory pressures, and economic uncertainties contribute to the slowdown
How walled gardens accelerated retailers' push into advertising.
The motion stems from a 2008 memo by Google’s chief legal officer, Kent Walker, who created a 'communication with care.'
The issues are part complexity, part lax enforcement.
Antitrust documents detail how Google planned to incentivize agencies in 2018.
The AI search engine plans to run ads on its platform in Q4.
'Google is scrambling after its loss in the high-profile search antitrust trial.'
Sean Muller on standardization, integration and all things AI.
Dentsu is the first holding company to work with Sports Innovation Lab to provide clients with sports-related insights.
