Exclusive: Location App Life360 Is Growing a $10 Million Ad Business
The campaign with Uber marks the launch of the location app's direct ads business.
Google Sought to Pay Agencies Hundreds of Millions to Sway Media Buys
Antitrust documents detail how Google planned to incentivize agencies in 2018.
From Brat Summer to Demure Fall, Microtrends Are Redefining Marketing
Brands including Verizon and Zillow are moving fast as Brat Summer gives way to Demure Fall.
Meta Is Making a Major Change to Its Algorithm Around Conversions
Meta is announcing changes to its measurement tech as buyers have been increasingly less trustful of the data the platform reports back.
Beiersdorf’s Axel Adida on Global Commerce Shifts
On China as a bellwether, data-driven marketing and the power of community.
The Tech Industry Remembers Susan Wojcicki, Former YouTube CEO, After Her Passing at Age 56
She led the Google-owned platform for nearly a decade.
WFA Is Shutting Down GARM After X Lawsuit
The organization told members it cannot fund a lawsuit vs. the Elon Musk-owned platform.
Reddit’s Jen Wong on Its Next $1B, AI Acquisitions and Licensing Deals
AI tools have improved Reddit staffers' productivity.
Ad Buyers Rethink X Presence Following the Platform’s GARM Lawsuit
Elon Musk's reversal of his Cannes charm offensive is a headache to some current X advertisers.
Effie Case Study: How Tinder’s Turnaround Started ‘With a Swipe’
As Tinder’s first global work, the ads didn’t shy away from the app’s hookup rep, but showed that connections made there can lead to something more meaningful.
Musk’s Cannes Charm Offensive Falls Flat as Marketers Doubt X Brand Safety Improvements
The number of companies advertising on X dipped 11% year-over-year, from nearly 12,000 in 2023 to 10,600 in 2024.
Ad Spend Growth Slows While Some Usage Stalls: TikTok Stats Since the Ban Threat
TikTok's user growth, especially among younger people, is flagging.
Brands Fear TikTok Shops Promo Pullback Will Dent Revenue
Not all brands are eager to join TikTok Shop precisely because the platform controls the pricing of product discounts.
Unifying Brand and Performance Marketing With Meta
Insights from CMO Alex Schultz on why all marketing is performance-based.
Elon Musk’s Advertiser Apology Tour Begins at Cannes
Elon Musk took a softer tone with advertisers at Cannes Lions as he tried to win back brands that had fled X.