On May 16, 2010, at 10:02 AM, "Xx" wrote:

You mentioned you gave a talk at Rutgers about future proofing your passion. Is this available as a podcast? I'd love to listen!

This poor kid emailed me to ask a really simple question. And I went and saddled him with the world's most circuitously long-winded answer. Surprise, surprise.

Hey, Xx,

Thanks for the note, man. No I'm sorry its not up as audio AFAIK.

FWIW, it's a talk I'm asked to do more often lately so I wouldn't be surprised if it turns up sooner or later.

Since you were kind enough to ask, the talk—which comes out super different each time I do it— consists of a discursive mishmash of advice I wish I'd had the ears to hear in the year or five after graduating from college: primarily, that we never end up anywhere near where we'd expected, and that most of us would have been a lot happier a lot faster if we'd realized that we were often obsessing over the wrong things—starting with how much the world should care about our major.

Video: Merlin Mann - "Time & Attention Talk (improvised)"

Audio (mp3): "Merlin Mann - 'Rutgers Time & Attention Talk'"

This is a talk I did at Rutgers earlier this month. I kinda like it, but for a weird reason. Something something, perfect storm of technology Ragnarok, and yadda yadda, I had to start the talk 20 minutes late with no slides. Nothing.

So, I riffed.

After almost a year of hand-wringing, fretting, and occasionally even writing the odd string of English words, I've finally started turning into the home stretch with the first draft of my Inbox Zero book.

If it hasn't been obvious, or you couldn't just guess, this book project's been a big rock for me. Given the effort it's taken (read: most every hour I'm not sleeping, working, or pushing my daughter in a swing), it's also the primary reason why updates to 43 Folders have been so scarce over the last few months. The spirit was willing, but the brain--insanely sick of thinking about these very topics--was weak.

Yes, as it turns out, writing a book does require an extraordinary expenditure of both attention and time. And, in my own case, I'll confess that this often meant working even more than four hours a week. But, who knows? Maybe that's just a consequence of my slow typing and abject lack of lifetrepreneurship.

Daring Fireball: An Ode to DiskWarrior, SuperDuper, and Dropbox

Hard drives are fragile. Read as much as you can bear to about how they work, how incredibly precisely they must operate in order to cram so many bits onto such small disks. It’s a miracle to me that they work at all. Every hard drive in the world will eventually fail. Assume that yours are all on the cusp of failure at all times. It’s good to be spooked about how long your hard drives will last.

John's article, advice, and success story about doing smart backup is exactly the reminder that a lot of people need to hear right this second. Because, it's impossible to overstate the importance of automated, redundant, and rotated backups. Trust me. You will need them all. Soon. Repeatedly. Forever. Always.

Worst of all, every stupid cliche about backup that currently makes you roll your eyes in exasperation will be visited upon you tenfold if you're not using some flavor of the anal-retentive system nerds like John and I live by.

Asked and answered by the wonderful Frank Chimero:

Anonymous asked: 'How do you maintain focus (on work, dreams, goals, life)?'

You do one thing at a time.

You might be amazed how many times--and over how many years--a given person can ask this same simple question, hear that same simple response, and still find themselves casting about for the great and arcane "secret" to achieving real focus.

But, this is pretty much it. Mostly.

Although, I must add one important "Step Zero," borne of my own tedious experience.

Before you sweat the logistics of focus: first, care. Care intensely.