“It
is the supreme art of the teacher to awaken
joy in creative expression and knowledge.”
-
Albert Einstein
Today I am writing unashamedly as a
proud father. I will tell you why a
little later.
There have been previous posts about my
daughter, Acacia, including a couple on her being part of the team that
launched Cosmopolitan Middle East in April 2011. Those posts can be read by clicking on the
following links:
From the days that Acacia was 8 years
old she showed an interest in design. At
that age and later she sometimes spent time with me in my office, invariable
annoying the secretarial staff by decorating telephones, shorthand pads,
calendars and the mail book with flowers, scroll work and other graphic design
elements.
From early high school years she had decided
on what she wanted to do with her life: become a graphic designer for a magazine such
as Harper’s Bazaar or Cosmopolitan.
Regrettably her dreams and aspirations
were not shared by some of her teachers.
In her final year she was told by the school careers and guidance
counsellor and her art teacher to consider an alternative choice; another teacher
suggested that she aim for something realistic.
She ignored them and won a partial
scholarship for a graphic design course at KVB College in North Sydney. Importantly she also wrote to various
magazines offering to work voluntarily as a work experience student. For those two years Acacia assisted and worked one day each week, without pay, for a
variety of magazines, acquiring experience and knowledge and being given
increasing responsibility. Ultimately
she was assisting with photoshoots, production and design.
At college graduation she applied for a full
time position as a graphic designer with various magazines in Sydney. Although Acacia made it to the short list for
Vogue, her lack of experience meant that those who had already been in the
industry for some years were preferred.
It’s a similar conumdrum in every industry and occupation: employers prefer to engage people with
experience but you can't get experience if you're not hired.
Then Cosmopolitan called. Having interviewed various persons and not
being satisfied they went through past applications and saw Acacia’s
again. She was called in, interviewed and
hired. From there she worked her way up,
worked for Cosmo, Cleo and various other mags in the ACP stable, as well as
some stints freelancing in Sydney and in England.
Last year Cosmo called again and
recruited Acacia and a team of other girls from various parts of the world –
England, Ireland, the US – to start up Cosmopolitan Middle East. Acacia has been living in Dubai and is the art
director for the mag.
I recall that a year or so after Acacia had finished high
school and after she had started with Cosmo, I had accompanied her to her old high
school for a function. She pointed out
to me the teacher who had told her to select a more realistic career choice, at
which point I said “I might have a few words with that teacher” and began to
move towards him. Acacia stopped me and
asked me not to, telling me that there was nothing to be gained by it. She was right, if he didn’t have it within
him to encourage students to follow their dreams, to make their lives
extraordinary as Mr Keating put it in Dead Poets Society, then nothing I could
say or do would make a difference. A
little bit later the headmistress approached Acacia and introduced her to a
young student, saying that the student wanted to be a graphic designer and work
with magazines, that perhaps Acacia could give her some advice in that she had
achieved it.
“That
guy impressed me
and
I am not easily impressed.
Wow.
A blue car.”
-
Homer Simpson
Which brings me to the reason for this
post.
Cosmopolitan, first published in 1886 as
a family magazine, is now published in 66 international editions distributed in
over 100 countries.
Every 2 years the editors and publishers
from all 66 Cosmos gather at the International Cosmic Conference to discuss all
things Cosmo. This year’s conference,
being held in Madrid now, for the first time featured the Design &
Photography Awards, with gold, silver and bronze awards in the following
categories.
·
Best cover design, Original photography
(this means a cover that was shot by the local magazine itself)
·
Best cover design, Pick up photography
(this means using an image from US Cosmo)
·
Best typography
·
Best feature/celeb layout
·
Issue of the year
·
Best celebrity shoot
·
Best beauty shoot
·
Best fashion shoot
Cosmo
Middle East, a small team of 5 women and in existence for only 12 months, won gold
for Best Typography and for Best Cover Design, pick up, and silver for Best
Cover Design, original photography and for Issue of the Year. Two firsts and two seconds out of eight categories aaginst 65 international editions, including the US, England etc.
In
addition, the following night, Cosmopolitan Middle East was awarded the honour
for overall Magazine of the Year.
Well
done Acacia and the girls: editor in chief
Kerrie; fashion and beauty director Chee; deputy editor Aoife and photo editor
Christina.
Here are the winning layouts:
(Click on the images to enlarge)
Gold, Best Cover (Pick Up Photography)
Gold, Design Typography
Silver, Cover (Original Photography)
Silver, Design,Iissue of the Year
“I've
wanted more than anything to have your respect. ...
I
feel it, and I can't deny the fact
that
you like me,
right
now, you like me!"
- Sally Field,
acceptance
speech for
the Best Actress
Oscar, Places in the Heart (1985)
The
following is Acacia's message that was posted on the Facebook page for the
Cosmo awards. What impresses me and
makes me even prouder is the empahasis in Cosmo Middle East by Acacia and the team on educating women in the region about women's issues and rights, health, protection and wellbeing, and on increasing the awareness of those issues
Hey there Fun,
Fearless, creative people!!
I was (and still am) hugely honoured to work on the launch of Cosmopolitan
Middle East. Having worked on Cosmopolitan Australia (in my home town of
Sydney) for eight years and also art directing the launch of Cosmo Bride and
Cosmo Hair & Beauty, the thought of launching Cosmo into a region where
women are still learning to claim their independence in all facets of their lives was not only a slightly
terrifying challenge, but a massive milestone to be part of.
As part of a tiny editorial team (four and a half
of us!) I’m proud that I am able to design every page of the magazine in a
style that is unique to our edition. I’ve also directed shoots (including our
Kourtney Kardashian double-cover shoot) and our 50 Hottest Bachelors (another
big turning point for the region!).
When I was offered the job of Art Director on Cosmo
Middle East, I was at a stage of my life where I was looking for a challenge,
something I could sink my teeth into while feeling that I was offering a
service to women. What I got was a massive adventure that has allowed me to
work on the brand that I’ve always loved, in a region that I have fallen
head-over-heels for.
It’s so rewarding to hear that local women are
loving our magazine, and that we’re the highest-selling magazine in the region.
It’s a year since I made the move to Dubai, and
when I think of how much I’ve learned, discovered and achieved in those short
12 months, it only makes me more determined to see in the next 12.
“The
reward of a thing well done, is to have done it.”
- Ralph Waldo Emerson
